But better: use identity:

Wed, 06 May 2026 10:39:51 +0000

But Better: Transform Your Brand with a Strong Identity Strategy In today’s fast-paced digital world, standing out is no longer optional—it’s essential. Whether you run a startup, manage a nonprofit, or operate a global business, your brand identity is the foundation of recognition, trust, and loyalty. But too often, companies settle for a mediocre identity because they don’t fully understand the power of a purpose-driven approach. That’s where But Better comes in—an identity strategy focused on purpose, clarity, and impact. ### What Does “But Better” Mean for Brand Identity? “But Better” isn’t just a catchy phrase—it’s a mindset. It challenges businesses to go beyond surface-level branding and build identities rooted in deeper values, authentic storytelling, and emotional connection. A strong identity built on “But Better” means intentionally defining why your brand exists, who you serve, and how you make a difference—differentiating you from competitors and resonating meaningfully with your audience.