A digital strategist’s campaign has a conversion rate of 6.25%. If 8,000 people are exposed to the campaign, how many conversions occur?

Wed, 06 May 2026 12:31:49 +0000

Digital Strategists & Conversion Rates: How to Calculate and Understand Campaign Performance In the fast-paced world of digital marketing, tracking and optimizing conversions is essential to measuring campaign success. One key metric every digital strategist monitors is the conversion rate—a powerful indicator of how effectively a campaign turns viewers into customers or desired actions. --- ### Understanding Conversion Rate A conversion rate expresses the percentage of total campaign exposures (impressions or views) that result in a specific behavior—such as a purchase, sign-up, download, or inquiry. For example, a conversion rate of 6.25% means that 6.25 out of every 100 people who see a campaign take the intended action.